Monday, January 9, 2012

Target Said Nothing, but Meant A Lot

Target just used this ad:

target ad down syndrome model kid child

It's typical. Kids playing, wearing clothing they sell. Did you notice that one of the kids has Down Syndrome?

Sometimes companies don't have to say anything to show support towards someone or something.

Here are a few things Target said by not saying anything:

  1. I love that they went with the natural approach. They didn't seek out the classiest kids on the block. They went for kids that are real. 
  2. They said that all kids shouldn't be separated because of their differences. 
  3. They showed support for kids that have disabilities.
  4. They showed that all kids can have fun with another.

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